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How might we reimagine...the process of selecting daily outfits for individuals struggling with indecision?

The app StyleSprites aims to assist with styling by leveraging users' existing wardrobes instead of recommending new purchases. By uploading their clothing inventory, users will receive personalized recommendations for layering and styling, taking the stress out of decision-making. This concept is inspired by personal experiences of having difficulty with outfit decisions for various occasions, and it is believed that such an app would offer convenience to users facing similar challenges.

Style Sprites

2024

Skills

UI/UX Design

Product Design

3D Graphic

Figma

Blender

Illustrator

Tools

3. Direction

2. Relief

1. Support

Target Emotions

User Scenario

Goals:

  • Streamline morning routine and simplify outfit selection.

  • Explore new styles with existing clothes.

  • Maintain a polished look with less stress.

Needs:

  • A quick tool for weather-appropriate outfit selection.

  • Help in maximizing her current wardrobe without shopping.

  • Tracking wear frequency to encourage varied outfits.

Pain Points:

  • Difficulty choosing weather-appropriate outfits.

  • Morning stress from indecision and time pressure.

  • Repeatedly wearing the same outfits due to time constraints.

  • Wants to look stylish with minimal effort.

Background:
Sarah is a career-driven marketing manager in a fast-paced environment. She values a polished appearance but struggles with outfit decisions due to her hectic schedule. She’s moderately fashion-conscious but lacks time to keep up with trends.

Persona: Sarah

  • Age: 30

  • Occupation: Marketing Manager

  • Location: Urban city

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Storyboard:

Sarah wakes up to her alarm. She stretches and gets ready to start her day.

Sarah heads to the kitchen, where she checks the weather on her iPhone’s Weather app while eating breakfast.

It’s a chilly morning, and she’s unsure how to layer her clothes appropriately.

After a refreshing shower,

Her bed is covered in various clothing options, but she’s unsure what to wear. She struggles to decide how many layers she needs or which jacket to choose.

Time is ticking, and she starts to feel the pressure.

Feeling stressed, Sarah grabs her phone and opens the StyleSprites app.

She navigates to the 'Outfit Randomizer' feature, hoping for a quick solution.

Sarah smiles as she sees the suggested layers and accessories on her customized character. The app even highlights how often she has worn each item, showing her which pieces she tends to overlook.

With a tap of the button, the app generates an outfit using items from her uploaded wardrobe.

Sarah notices that one of the suggested sweaters hasn’t been worn much, so she decides to give

it a chance today.

Dressed in her perfectly layered outfit, she feels stylish, comfortable, and ready for the day ahead. With a satisfied smile, she heads out the door, confident in her choice.

Persuasive Design Principles

Simulation

Limited Choice

Tailoring

Self Expression

Let users play with and learn my system without the fear of messing up

Users are more likely to make a decision when there are fewer options to choose from

Adapt the offerings of a system to match individual users’ needs and abilities

Users seek opportunities to add a personal touch, resulting in deeper and longer engagements

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Introducing 

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Your Ultimate Outfit Assistant

Character Customization

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App Main Features

Users can choose from preset characters, create their own custom avatars, or take a selfie for a quick and personalized setup. The app offers a variety of customization options, allowing users to adjust features like facial details and hairstyles to better reflect their personal style, making the experience both fun and tailored to individual preferences.

The 'Style Check' feature guides users through a step-by-step process to refine their fashion preferences. Divided into sections like tops, bottoms, shoes, full body, bags, outerwear, and accessories, users can select their favorite styles in each category. A progress bar at the top of the page tracks their progress, showing how far they've come and how many steps remain. As they complete each step, the progress bar fills up, providing a clear visual of their journey.

Style Check

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Progress Bar:

This feature lets users effortlessly digitize their clothing collection. With a Scanning function and Auto Background Remover, users can quickly upload clean images of their garments. The app also allows direct Google image searches for high-quality photos and automatically categorizes items by type. A Filter by Garment Type function and home screen widget further enhance the convenience of managing your digital wardrobe.

Upload Wardrobe

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Weather Forecasts

StyleSprites provides detailed information about the weather. A three-dimensional weather icon above the character visually represents the weather, allowing users to feel the overall temperature and enjoy a more aesthetic experience.

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Detailed information about the weather

Visually represents the weather 

Outfit Randomizer and
Choose Occasions

Users can get randomized outfits by dressing up their customized character. By clicking the 'Dress Up' button, they can select specific occasions, and the app will recommend outfits accordingly. The app offers three options, and users can regenerate the outfits if they’re not satisfied with any of them. Additionally, there’s a 'Pick One for Me' button for those who struggle with decision-making.

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Checking The Mood &
The Weather of The Person

Since everyone feels temperature differently, the app allows users to choose between two options, 'I easily get cold' and 'I easily get hot,' when they first start using it, helping the app learn more about the user. Additionally, the app checks the user's mood each day to consider their feelings when recommending outfits.

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To help users feel more connected to the app and use it in a fun, playful way, the character leaves messages related to the weather or the user's mood, creating the feeling that the character is talking directly to them.

Message from Character

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Other Features

Calendar

Saved Outfits

The calendar feature allows users to mark important events on the calendar and plan their outfits in advance. The app sends a notification, making it easy and convenient to prepare your outfit.

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Users can save any styles they like among the outfits recommended by the app. This allows them to use the saved styles as reference or inspiration for future outfits.

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User Flows

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Problem Statement 

Individuals struggling with outfit decisions need personalized styling assistance because we found personalization is key and streamlining decision making is crucial.

[1] People who are struggling to choose their daily outfits.

[2] A fashion-conscious individual. 

[3] A person with a hectic lifestyle. 

[4] A person who is not interested in clothes, tends to wear the same outfits repeatedly,          and wants to try new styles without much knowledge about styling.

Target Persona

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